Social Unity’s program is designed to provide a unique opportunity for youth from underserved communities to build a diverse and highly valuable skill set and earn certification in Digital Marketing.
The program aims to teach students “full stack” marketing skills that balance the art and the science of digital marketing. Course content includes skills such as AdTech, SEO, PPC, social media, and web analytics. For nonprofits, students will learn how to initiate and execute peer-to-peer fundraising campaigns via social media channels and email marketing.
The 12-week course includes hands on labs and incorporates a competitive marketing simulation. Weekly mentoring sessions by experienced marketing executives and thought leaders round out the learning, adding a real-world dimension to the program.
